CES 2025: Calopad® on the world's biggest tech stage

For 50 years, the Consumer Electronics Show (CES) has been the leading platform for innovations and groundbreaking technologies worldwide. At the beginning of January 2025, the brightest minds, start-ups and tech giants gathered in Las Vegas again to present the latest developments in the industry. And we from Calopad® were right in the middle of it!

Our motivation: Why Calopad® was at CES 2025

CES is considered one of the most important platforms for innovations and technology trends. For Calopad®, participation offered the opportunity to expand brand awareness internationally and to make targeted contacts – be it with potential business partners, the media or investors.

It was also an important step in exploring the American market, as the event offers insights into regional needs, competitive environments and technological developments. Our participation in CES not only allowed us to present our latest products, but also to gather valuable ideas for future developments and collaborations.

The Swiss delegation: a strong presence in Las Vegas

Thanks to our deep heat therapy device being honoured with the prestigious Innosuisse Award of the Swiss Confederation, we were given the opportunity to apply to attend CES. From numerous applicants, the 32 most convincing start-ups were ultimately selected. In collaboration with swisstech and Switzerland Global Enterprise (S-GE), we travelled to Las Vegas as part of this Swiss start-up delegation. We had the honour of being the focus of international attention with a strong presence in Eureka Park (start-up area).

The platform for innovation and networking

On Sunday, the first official item on the programme was CES Unveiled – an exclusive event for media representatives. The focus here was on pitching, networking and inspiring! We were able to talk to renowned media representatives and present our latest products. We also benefited from the official get-together of swisstech & SGE, where all 32 Swiss start-ups presented themselves – an ideal opportunity to make valuable contacts and exchange ideas with other innovators.

Successful kick-off and four exciting days at the trade fair

During the four days of the trade fair, our stand was very well attended by potential buyers, investors and partners. We presented our deep heat therapy device to an international audience of experts and were able to establish numerous contacts with potential business partners and investors. The discussions offered valuable opportunities for future collaborations and business development.

One highlight was our official pitch slot in front of investors and other start-ups. We also received extensive media coverage from international and Swiss media in the form of interviews and live broadcasts. After the last exciting discussions, important follow-ups and a big team photo, we rounded off CES 2025 with a networking event in the unique atmosphere of Las Vegas – a fitting end to an eventful week at the trade fair.

Milestone reached – and the journey continues

CES 2025 was an important milestone for us on the road to making innovative solutions for modern pain relief known internationally. Our participation not only brought us exciting encounters and valuable contacts, but also important impulses for the further development of our products.

What does the future hold? Stay tuned! The coming months will bring exciting news. Our journey has only just begun – and we look forward to taking you with us. Sign up for our newsletter below and stay up to date!